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Competitive Benchmarking
Prompts
Analyze competitors with clarity and speed.
From identifying key players to summarizing their strengths and risks, these prompts help you structure competitive research, identify market gaps, and present benchmark findings with confidence.
🔍 1. Competitor Identification & Profiling
List the top 5 competitors in the [industry or niche] space.
Write a company snapshot for a competitor in [market].
Create a table comparing company size, revenue, and product lines.
Summarize the competitive positioning of [Competitor A].
Generate a one-page competitor profile for internal use.
Suggest ways to group competitors by strategic focus.
Create a profile of new market entrants in the past year.
List indirect competitors often overlooked in [industry].
Write a paragraph on [Competitor]'s growth strategy.
Generate 3 firmographic filters to narrow competitor set.
📊 2. Product & Feature Comparison
Compare key product features across 3 main competitors.
Write a feature comparison table for [Product A] vs [Product B].
Analyze product positioning of [Competitor] based on public info.
Suggest strengths and weaknesses of [Competitor]'s core offering.
Summarize product roadmap differences between 2 market leaders.
List missing or differentiated features in our product.
Turn this list of features into a visual comparison format.
Create a slide with product feature parity analysis.
Generate prompts to compare pricing plans for competing products.
Draft a summary of product strategy for [Competitor B].
📈 3. Marketing, Messaging & Channel Analysis
Analyze messaging tone and value props of [Competitor].
Write a side-by-side brand positioning snapshot.
Compare website headlines across 3 competitors.
Summarize paid media tactics used by [Competitor A].
Generate a list of CTAs found across [Competitor]'s marketing.
Assess how [Competitor] uses SEO and blog content.
Suggest what this competitor is targeting with their latest ads.
Turn this messaging analysis into client-ready bullet points.
Write a heatmap-style summary of digital channel usage.
Summarize [Competitor]'s social media strategy in 3 lines.
💬 4. Customer Experience & Reviews
Summarize top themes from [Competitor]'s customer reviews.
Compare NPS or customer sentiment scores (if available).
Write a paragraph on onboarding experience from user perspective.
Generate quotes that illustrate recurring customer complaints.
List customer-requested features based on public forums.
Draft a UX snapshot comparing checkout or signup flows.
Analyze customer support reputation of [Competitor].
Turn this review data into strengths and weaknesses.
Summarize value perceptions customers express about [Competitor].
Generate insights from Capterra, G2, or App Store reviews.
🧠 5. Strategic Positioning & Risk Assessment
Summarize SWOT analysis for [Competitor].
Identify threats from new players in the market.
Write a paragraph on how [Competitor] may react to our launch.
Suggest defensive strategies we can adopt against [Competitor].
Create a scenario matrix showing competitor responses.
Assess pricing pressure risk from [Competitor].
Write talking points for positioning against [Competitor].
Generate insights about M&A activity or partnerships.
Draft strategic risks posed by [Competitor]'s roadmap.
Create a summary slide of competitive landscape changes.
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